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PROJECT

THE PEAK DOSAN 


YEAR

2022


CLIENT

RBDK

MASTER CONCEPT STORY

Concept Positioning, Preliminary Research,

Market Exploration, Benchmarking,

Lifestyle Trend Consulting, Space Concept Story,

Contents Concept Story


SPACE CONTENTS PROGRAMMING

Architectural Design Guideline (Facade, Gate, Landscape), Unique Unit Plan Guideline, Community and Facilities Plan Guideline, Retail Plan Guideline

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GLOBAL ARCHITECTURE COORDINATION

Architectural Design, Unique Unit Plan Design

VISUAL PROGRAMMING

Brand Naming Development, Brand Identity Design,

Basic System (Logo, Word Mark, Pattern),

Application System


COMMUNICATION PROGRAMMING

Marketing Strategy, Pre-marketing Advertising,

Media Budgeting, Image Guideline,

Brochure Planning / Print Literature,

Platform (Web, SNS) Development,

Virtual Media Guideline,

Post-Campaign Analysis (PCA)

MODEL HOUSE PROGRAM

MH Concept Design, MH Schematic Design,

MH Design Development, MH Space Planning, Construction Company Selection,

Public Space Interior Concept Guideline,

Architectural Model & Signage Guideline,

MH Display, MH Construction Supervision


PRIVATE SALES PROGRAM

High-end VIP Sales Marketing, Sales Counseling, Promotion Strategy

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