MASTER CONCEPT STORY
Concept Positioning, Preliminary Research,
Market Exploration, Benchmarking,
Lifestyle Trend Consulting, Space Concept Story,
Contents Concept Story
SPACE CONTENTS PROGRAMMING
Architectural Design Guideline (Facade, Gate, Landscape), Unique Unit Plan Guideline, Community and Facilities Plan Guideline, Retail Plan Guideline
VISUAL PROGRAMMING
Brand Naming Development, Brand Identity Design,
Basic System (Logo, Word Mark, Pattern),
Application System