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PROJECT

HARBOR HOUSE


YEAR

2019


CLIENT

HANYANG CONSTRUCTION

MASTER CONCEPT STORY

Concept Positioning, Preliminary Research,

Market Exploration, Benchmarking,

Lifestyle Trend Consulting, Space Concept Story,

Contents Concept Story


SPACE CONTENTS PROGRAMMING

Architectural Design Guideline (Facade, Gate, Landscape), Unique Unit Plan Guideline, Community and Facilities Plan Guideline, Retail Plan Guideline


VISUAL PROGRAMMING

Brand Naming Development, Brand Identity Design,

Basic System (Logo, Word Mark, Pattern),

Application System

COMMUNICATION PROGRAMMING

Marketing Strategy, Pre-marketing Advertising,

Media Budgeting, Image Guideline,

Brochure Planning / Print Literature,

Platform (Web, SNS) Development,

Virtual Media Guideline,

Post-Campaign Analysis (PCA)


MODEL HOUSE PROGRAM

MH Concept Design, MH Schematic Design,

MH Design Development, MH Space Planning, Construction Company Selection,

Public Space Interior Concept Guideline,

Architectural Model & Signage Guideline,

MH Display, MH Construction Supervision

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