PROJECT

HARBOR HOUSE


YEAR

2019


CLIENT

HANYANG CONSTRUCTION

INNOVATIVEN CONSULTING

Preliminary Research, Market Exploration, Benchmarking, Lifestyle Trend Consulting, Concept Positioning


MASTER CONCEPT STORY

Formulating the Core Story, Space Concept Story, Contents Concept Story, Envisioning the Core Story


SPACE PROGRAMING

MD Concept, MD Plan, Facade Design Guide Line, Community Guide Line, Unit Styling Guide Line, Profitability Analysis


BRAND IDENTITY STYLING

Brand Naming, Basic System, Application System, Advertising Styling

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