PROJECT

LAFIANO


YEAR

2017 - 2019


CLIENT

RBDK

INNOVATIVEN CONSULTING

Preliminary Research, Market Exploration, Benchmarking, Lifestyle Trend Consulting, Concept Positioning


MASTER CONCEPT STORY

Formulating the Core Story, Space Concept Story, Contents Concept Story, Envisioning the Core Story


BRAND IDENTITY STYLING

Brand Naming, Basic System, Application System, Advertising Styling


SPACE PROGRAMING

MD Concept, MD Plan, Facade Design Guide Line, Community Guide Line, Unit Styling Guide Line, Profitability Analysis

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