PROJECT
LAFIANO
YEAR
2017 - 2019
CLIENT
RBDK
MASTER CONCEPT STORY
Concept Positioning, Preliminary Research,
Market Exploration, Benchmarking,
Lifestyle Trend Consulting, Space Concept Story,
Contents Concept Story
SPACE CONTENTS PROGRAMMING
Architectural Design Guideline (Facade, Gate, Landscape), Unique Unit Plan Guideline, Community and Facilities Plan Guideline
VISUAL PROGRAMMING
Brand Naming Development, Brand Identity Design,
Basic System (Logo, Word Mark, Pattern),
Application System
COMMUNICATION PROGRAMMING
Marketing Strategy, Pre-marketing Advertising,
Media Budgeting, Image Guideline,
Brochure Planning / Print Literature,
Platform (Web, SNS) Development,
Virtual Media Guideline,
Post-Campaign Analysis (PCA)
MODEL HOUSE PROGRAM
MH Concept Design, MH Schematic Design,
MH Design Development, MH Space Planning, Construction Company Selection,
Public Space Interior Concept Guideline,
Architectural Model & Signage Guideline,
MH Display, MH Construction Supervision